World Evolution Brain

WE DON'T JUST PRODUCE. WE CREATE IMPACT.

Malaysia's definitive high-end production house, combining feature-film narrative depth with high-contrast, bold commercial execution under an uncompromising visual standard.

ABOUT US

World Evolution Brain (WEB) Sdn. Bhd. is a Malaysian creative production company built on a simple yet powerful belief the world evolves through ideas, and great ideas have the power to move people.

Established in 2002, WEB was born from a desire to create meaningful stories, challenge conventional thinking and build a creative platform where ideas can evolve into impactful visual experiences.

From humble beginnings, WEB has grown through determination, creativity and an unwavering commitment to quality. Our journey is rooted in the belief that great productions are not simply made to entertain they are created to touch hearts, open minds and reflect the realities, values and aspirations of society.

Our experience spans across film, television, drama, documentary and reality content, allowing us to develop stories across different genres while maintaining one consistent purpose: to create content that is honest, fresh and meaningful.

OUR JOURNEY

WEB's journey began with a vision to build an independent creative company capable of producing ambitious and meaningful content.

Our early productions included the telemovie Kasih Selamat, followed by the large-scale historical film Paloh, which became an important milestone in WEB's development. Paloh went on to receive eight awards at the 17th Malaysia Film Festival, including Best Film.

These experiences shaped the way we approach production today — combining creativity with disciplined project management, strong storytelling and an understanding of the evolving needs of audiences and the industry.

The name World Evolution Brain represents our core philosophy the world is constantly evolving, and evolution begins with the way we think.

We believe creativity begins with courage: the courage to explore new ideas, challenge the status quo and transform ordinary concepts into extraordinary stories.

For us, every production is more than a project. It is an opportunity to create something that leaves an impression and contributes value to audiences and society.

OUR PHILOSOPHY

OUR MISSION

We Bring Stories to Life.

We are committed to developing and producing compelling films, dramas and visual content through bold ideas, authentic storytelling and exceptional production quality.

We aim to:

Create original and engaging stories that resonate with audiences.
Develop meaningful content that reflects people, culture and society.
Deliver high-quality productions with strong creative and technical execution.
Innovate through new ideas, formats and digital platforms.
Connect Malaysian stories with audiences locally and internationally.

To Be a Leading Storytelling Powerhouse in Malaysia and Beyond.

To create powerful, meaningful and world-class screen stories that connect with audiences, inspire conversations and leave a lasting cultural impact.

OUR VISION

Management Team

Dato' Haji Jurey Latiff Rosli

Founder & CEO , World Evolution Brain (M) Sdn. Bhd.

An Experienced Creative Industry Leader & Visionary Content Producer

Dato’ Haji Jurey Latiff Mohd Rosli is an accomplished leader in Malaysia’s creative industry, with decades of experience across film, television and content production.

As the Founder and CEO of World Evolution Brain (M) Sdn. Bhd., he has dedicated his career to developing impactful content and contributing to the growth of Malaysia’s creative economy. His extensive industry experience includes leadership and advisory roles with organisations such as FINAS, ASWARA, Astro Shaw and Tayangan Unggul.

He is also the Founder of Lenggong TV and currently serves as President of the Malaysian Television Producers Association (PTVM), reflecting his continued commitment to strengthening Malaysia’s television and content production industry.

Throughout his career, Dato’ Jurey has received industry recognition, including the Anugerah Seri Angkasa 2005 for Best TV Drama Director and Best TV Producer, as well as recognition at the Festival Filem Malaysia (FFM24).

His leadership combines creative vision, strategic thinking and extensive industry experience, with a strong focus on building meaningful partnerships and producing content that contributes to the development of Malaysia’s creative landscape.

MUHAMMAD HARITH BIN JUREY LATIFF

Chief Operating Officer (COO) , World Evolution Brain (M) Sdn Bhd

Creative Operations & Production Management

Muhammad Harith Bin Jurey Latiff is a creative industry professional with extensive hands-on experience in video editing, filmmaking, camera operations and creative education. His career spans production, technical training, operational management and team coordination, giving him a well-rounded understanding of both the creative and operational sides of the industry.

He began his professional journey with World Evolution Brain, working as a Video Editor from 2017 to 2020, contributing to television, film and digital productions including Babas Season 2, Online Moms Gang, NAMATAI, Sabah Icon and other projects.

His experience subsequently expanded into creative education and skills development, serving as a lecturer and assessing officer, where he trained students in video editing, cinematography, film lighting, directing and scriptwriting.

As Chief Operating Officer, Harith supports the company's day-to-day operations and contributes to the effective execution of creative projects, bringing together his technical production background, communication skills, problem-solving abilities and operational experience.

OUR CORE BELIEF

WE DON'T JUST PRODUCE. WE CREATE IMPACT.

Light is our primary material; story is our structural core.

World Evolution Brain